​How to Get More Health Conscious Shoppers in Your Store

​Organic Produce Network shares LOHAS survey tips and insights for natural product brands & healthy retailers. How can natural and organic brands and healthy retailers better understand the needs and wants of their CORE Consumer to meet the needs of health conscious consumers? 

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​Thanks to our LOHAS industry friends  @Organic Produce Network for sharing our Market LOHAS Health & Natural Shopper Study insights & Tips about the right mix of natural & organic produce & ‘Clean Label’  products, buying ‘fresh and local’ to attract and engage with healthy consumers!  
 
How to Get More Health Conscious Shoppers in Your Store
Health conscious consumers are not only changing what they shop for but also how and where they shop.  According to the 2017 Market LOHAS (Lifestyle of Health and Sustainability) Health and Natural Consumer Survey Study,, health conscious consumers surveyed say that they are influenced by health and the environment and they are voting with their wallets. 
Survey highlights include:

• 64 percent are influenced in where they shop by the selection of healthy organics
• 62 percent are influenced by store quality and food practices
• 58 percent are influenced by store prices and specials
• They are choosing to buy products aligned with their health and environmental priorities
• They are looking for labels with fewer ingredients and ingredient names they can pronounce
• 73 percent shop the store’s perimeter
• 68 percent look for local and regional products
• “Fresh”, “organic”, and “non-GMO” are triggers for purchases
• Health, nutrition and the environment motivate buying plant-based products

The survey is in its eleventh year.  Learn more at http://www.marketlohas.com

Organic Produce Network: 
​www.organicproducenetwork.com/article/44/organic-week-in-brief-five-needtoknows
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