Market LOHAS services by Market Dynamics connect YOUR health & wellness and sustainable brand to consumers and organizations.
Karen Herther - Market LOHAS
Bethany Stanley- Market LOHAS
Lisa Lazarczyk - Laz PR
About Us Market Dynamics - Market LOHAS
Market Dynamics founder Karen Herther and principal Bethany Stanley have 25 years of experience providing companies with brand and target marketing solutions customized to meet company and organization product & service goals. They have engaged with industry leading organizations including: Abbott Laboratories, Cox Target Media, Donnelley Marketing/Carol Wright, Experian, Information Resources, Girl Scouts of the USA, Mambo Sprouts Marketing, The Hain-Celestial Group, Time In-Store Marketing, and the Sunflower Group in a variety of marketing, consumer insight, brand strategy and promotion evaluation roles.
While at Donnelley Marketing/Carol Wright, Karen and Bethany spearheaded the Industry bellwether Annual Survey of Promotional Practices for 10 years. It was this involvement in helping create marketing and PR buzz with this survey that has expanded into their market and brand visibility passion of today.
Karen is also a founding member of Mambo Sprouts Marketing, the leader in Natural & Organic Eco Brand Marketing and Promotions, and Bethany is a professor of Economics and Mathematics at Baker University. Both are actively involved in a leadership community educational non-profits including serving as Lead members of local green sustainability groups and Science, Technology, Engineering and Math (STEM) and literacy education.
Karen holds a dual BS in Business Administration and Community Resource Economics from the University of New Hampshire, and an MS in Applied Research and Economics from The Pennsylvania State University and a Master's Certificate in Sustainability from the University of Massachusetts. Karen is Co-Chair Emerita of a Science, Technology, Engineering and Math (STEM) Education coalition and is active in the Middlesex West Boston Chamber of Commerce School Business Partnership. Karen is the 2011 Recipient of the Community Volunteer Leader of the Year Award and was recognized by the MA Commission for the Status of Women recognizing for her community non-profit service supporting STEM, local green sustainability and health & wellness.
Bethany holds a BA in Economics and Math from Bennington College and a MA in Economics (Econometrics) from Northwestern University and holds a Green Belt Certificate in SIX SIGMA Quality Training. She is a Marketing Professor at Avila University Bachelors program and a Adjunct Professor of Economics and Mathematics teaching at Baker University's Associates, Bachelors and MBA programs. Bethany is a STEM (Science, Technology, Engineering and Math) Coordinator for Girl Scouts and President of ALTRUSA International of Greater Kansas City (a service organization focused on literacy).
Market Dynamics is a HUBSPOT Inbound Marketing Agency partners covering state of the art online, social media marketing and strategy.
Market Dynamics partners with laz pr, a leading marketing PR Agency specializing in LOHAS to raise the visibility of natural and organic/eco brands through industry thought leadership market research insight and PR
We look forward to collaborating in support of your brands marketing and brand visibility goals.
Please contact us regarding Market Dynamics - Market LOHAS Services at Karen@marketdynamics.info and Bethany@marketdynamics.info.