Don’t blink or you will miss them. Karen Herther and Bethany Stanley of Market LOHAS / MamboTrack Research are LOHAS (Lifestyle of Health And Sustainability) in motion. They love to help eco brand partners learn about their customers through online surveys, healthy product research and natural foodie focus groups. Their passion for surveying health conscious peeps to gather brand insight or spot the latest natural industry trends all seamlessly blend to express their professional & personal commitment to LOHAS.
Karen and Bethany are Principals of Market LOHAS (Lifestyle of Health And Sustainability) leader in health/eco shopper marketing research, natural brand visibility and content marketing solutions. They have over 25 years of experience delivering health & natural product research, target marketing and LOHAS brand marketing & thought leadership solutions.
Karen is a founding member of Mambo Sprouts, leader in health & natural product marketing/promotions. Karen directs Mambo Sprouts Marketing Research offering brand marketing solutions and trends via the Market LOHAS MamboTrack Annual Survey of Health & Eco Shoppers. Karen holds a BS in Business and an MS in Applied Research and Economics - Pennsylvania State University and Graduate Certificate in Sustainability (GCS) - University of Massachusetts. Karen has multiple STEM leadership & Service Awards and is a Director & founding member of a Boston local green coalition.
Bethany has spent her career working with consumer packaged goods -mainstream & natural/organic, and non-profits. Bethany is a Market LOHAS principal and manages the MamboTrack online panel research services. She is a Assistant Professor of Marketing and Economics at the University of St. Mary's.. Bethany holds a BA in Economics and Mathematics and an MA in Econometrics - Northwestern University. She has received Awards for her leadership roles for community health, literacy education & green initiatives.
Bethany is the International Marketing Chair, Kansas City Club Communications Chair, Webmaster and Club President Altrusa International (a service organization focused on literacy).
Market Dynamics is a HUBSPOT Inbound Marketing Agency partners covering state of the art online, social media marketing and strategy.
Market Dynamics partners with laz pr, a leading marketing PR Agency specializing in LOHAS to raise the visibility of natural and organic/eco brands through industry thought leadership market research insight and PR
We look forward to collaborating in support of your brands marketing and brand visibility goals.
Please contact us regarding Market Dynamics - Market LOHAS Services at Karen@marketdynamics.info and Bethany@marketdynamics.info.