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Market LOHAS Blog 

Who are Online Natural & Organic Shoppers: Amazon, Thrive Market, Vitacost?

7/12/2017

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We learned 7 in 10 LOHAS Consumers Plan to Shop for Natural & Organic (N&O) Products Online in 2017.  ​

Natural & Organic Online Shoppers regularly ordering N&O food from an Online Retailer (e.g. Amazon, Thrive Market, Vitacost) or Club at a discount price.

The LOHAS Online N&O Shopper and the CORE N&O Online Regular Shopper profiles BOTH contain key buyer insights, demographics, lifestyle & social media information on these consumer segments:
  • What types of healthy products do they buy - Organic, Non-GMO, Plant Based Diet?
  • At what Retailers do they regularly shop for N&O products?
  • What factors impact their Retailer Decision?
  • What types of Influencer Marketing speaks to Online health & wellness product buyers? 
  • What are their Social Media habits?
  • Do they shop with their mobile devices? What types of APPS do they use?
  • What are their Ecological Concerns?
  • Do they use Retailer Coupons?
  • What are their Demographics - Age, Income, Children, Education?
  • What healthy Lifestyle Interests do they have?  Do they have pets? ​

Are you a healthy natural brand or retailer looking to connect with Online Consumers?

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