Market LOHAS partnered with HONEST Tea to gather feedback from ‘opinion leader’ healthy natural consumers about the current and NEW (to be released) Honest beverage on-shelf labels. MamboTrackers provided Honest Tea with some honest and actionable label feedback via an online market research survey. Introducing the HONEST labels!
Posted on Fall 2014 on the Honest Tea Blog, titled Introducing Radiant Raspberry (and our New Look)! https://www.honesttea.com/blog/tag/label-refresh/
After 16 years of continuous growth for our glass bottled teas, we had lots of internal debates about whether we should try to update the line. Even though our beverages are the top-selling bottled tea line in the natural foods channel, we took a deep breath, and decided to challenge ourselves on the ingredients, the label art, and even the impact of the mission. So consider this your invite to joining us in celebrating a major milestone by transitioning organic sugar in the sweetened teas over to Fair Trade Certified™ organic sugar. It’s a big step in terms of furthering the Honest Tea mission, and the Fair Trade Certified logo now reflects the use of both tea & sugar ingredients in your favorite glass bottled tea. We’ve also joined 1% for the Planet, committing to donate the equivalent of at least one percent of sales from our tea line in 16 oz. glass bottles to organizations within the 1% For the Planet network. You’ll also notice our “refreshed” look. The answer came in the form of art—specifically, the realism that springs to life in oil paintings. Our design team collaborated with a creative oil painter who understood both our excitement and hesitations in making this project a reality. She was tasked with the challenge of artfully communicating our principles—honesty, transparency, whimsy, and ingredients you can feel good about—from concept to reality Using images of artwork we have around our office from past trips to the tea gardens, the oil painter brought to life the personality of each tea according to its origin and unique story. Each painting was then translated from paint, to canvas, to bottle by our talented in-house graphics team, making sure the final result stayed true to our roots. The new images are centered in the middle of our iconic “T” shape, so you’ll still be able to recognize Honest beverages on store shelves.
Labels aren’t the only thing new around here, meet brand new Radiant Raspberry! This refreshing iced tea is brewed with organic, Fair Trade Certified™ black tea leaves, raspberry juice, and blackberry leaves for perfect just a tad sweet sipping! Think ripe raspberries meeting smooth black tea leaves that will keep you basking in the glow of summer all year long. Grab a bottle at your local natural food store or the natural food aisle of your favorite grocery store, and enjoy!
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