Thanks @The Gourmet Retailer for sharing our Healthy Eco 2017 Market LOHAS Consumer Annual Study insights for Earth Month: Health, Environment Influencing Shopping Decisions Clean labels, organic and non-GMO top the shopping list
Health and the environment are changing the way many consumers shop for groceries, according to the 2017 Market LOHAS (Lifestyle Of Health And Sustainability) Health & Natural Consumer Survey Study released at Natural Product Expo. These concerned shoppers are looking for clean product labels, buying fresh and purchasing organic, non-GMO and plant-based products to support the health of their families and the planet.
The Market LOHAS study found that 80 percent of health-conscious consumers look for labels with few, pronounceable ingredients.
LOHAS study featured in TGR's sister publication, Progressive Grocer.
See The Gourmet Retailers article Health, Environment Influencing Shopping Decisions Clean labels, organic and non-GMO top the shopping list
Market LOHAS and our eco product & service partners Cape Cod All Natural Repellent Products and Bella’s Eco Cleaning are proud to support the 2nd BIG TINY House Festival Event & Sustainable Meet-up on July 16 noon to 6pm at Emerson Arts Umbrella Concord MA.
Learn about TINY House green living and sustainability at the 2nd BIG TINY House Festival at Emerson Arts Umbrella. The only event of its kind in New England, the 2nd BIG Tiny House Festival encourages our community to think intentionally about How we live and Why we live that way.
BIG TINY HOUSE FESTIVAL HIGHLIGHTS
- Tour five locally made tiny houses each with their own distinct look, purpose, and feel.
- Meet 10+ Local Tiny House Experts and hear their stories about how and why they went tiny.
- 8+ local businesses that focus on quality over quantity, sustainability, local handmade items, minimalism, and economic responsibility **including our Be Green - Be Well 'Meet-up' sustainable business supporters Market LOHAS (Lifestyle Of Health And Sustainability), Bella's Eco Cleaning & Cape Cod All Natural healthy repellent products! Local? Stop by and say hello!
FESTIVAL DETAILS FREE Admission – Benefit Raffle
When: July 16, 2016 from 12:00-6:00 pm
TINY HOUSES ON DISPLAY including BIG Art; Tiny House built by Miranda's Hearth
MEET LOCAL TINY HOUSE EXPERTS
LOCAL BUSINESSES AND ARTISTS
Meet & learn more about local sustainable business friends – including Be Well Be Healthy Be Green Meet-up Sponsors Market LOHAS, Bellas Eco Cleaning and Cape Cod All Natural Repellent Products.
The Festival will showcase sustainable businesses that focus on quality over quantity, sustainability, local handmade items, minimalism, and economic responsibility. The Tiny House Festival Vendors were carefully selected to mirror these important principles. At Miranda’s Hearth, we believe that when you surround yourself with local, handmade objects you are surrounding yourself with stories and meaning.
Read all about them and the BIG TINY House Festival here: http://mirandashearth.com/tiny-house-festival-businesses
Beyond the Natural Label: 2016 Healthy LOHAS Shopper Survey Reveals What's Next - #NaturalProducts Trends for @NatProdExpo
Market LOHAS Releases 10th Annual Healthy Natural Shopper Marketing Study Insights for Natural Product Expo West.
Boston, MA (March 8, 2016) - Health and eco-minded consumers are looking beyond natural labels to organic, non-GMO and grass fed label claims, according to the 2016 Market LOHAS MamboTrack consumer research survey.
The annual study, in its tenth year, found that eight in ten health-conscious consumers want to see a natural products certification similar to the USDA organic seal. This year, only about one in three said ‘all natural’ was a key purchase factor. ‘Brand that I trust’ (46%) trumped natural claims.
The study found that natural products shoppers are reading ingredient labels, seeking non-GMO and organic certifications along with other health and nutrition indicators. Products free from antibiotics, pesticides, and added sweeteners topped the list of shopper concerns for 2016, along with food safety and contamination.
Among other findings: indent bullets
Contact Market LOHAS MamboTrack Research to learn about healthy natural consumer trends, eco shopper marketing promotions, research and content marketing solutions and to purchase the full 2016 MamboTrack Research Report and custom insight
The 2016 Market LOHAS 10th Annual MamboTrack Natural and Organic Consumer Survey was launched online among 1000 health-conscious shopper panelists in December 2015 to delve healthy natural shopper habits & industry trends.
Special 2016 Market LOHAS MamboTrack Annual Survey Topics included:
The 2016 Health & Natural Consumer Study Market Research Report & custom natural category insights will be available for purchase
Study Release: March 2016 for Natural Product Expo West
Transforming Local Food Systems. Market LOHAS Leading Industry Panel at Sustainatopia #LOHAS #Sustainatopia
Boston, MA Market LOHAS Consulting principals Karen Herther and Bethany Stanley are presenting and moderating a Sustainatopia food industry thought leadership panel on Transforming Local Food Systems. Sustainatopia panel colleagues include Ridge Shinn, Grazier LLC; Lauren Adba, founder of Branchfood and Louisa Burwood-Taylor from Agfunder. The event will be held in Boston from November 15–18.
We’re proud to be part of the new LOHAS Track (formerly LOHAS Industry Conference) at Sustainatopia. Our talk will focus on healthy natural shopper research insights and how brands meet local and consumer demand for transparency. Our new Market LOHAS Fall Report: What Healthy Shoppers Want to Know – Food Transparency from Organic to Non-GMO with special local insights.
Attending Sustainatopia Boston? Please connect with Market LOHAS.
Ryan Partnership Market LOHAS Research Reveals Brands Leary of Engaging Consumers Around #Sustainability #SB13Con
The study was unique in providing insight into the sustainability motivations, practices and intentions of both “conventional” and “sustainable” retailers and manufacturers. It is based on in-depth interviews with 27 executives at industry leading organizations who are responsible for sustainability communication efforts.
One surprising finding of the Sustainability Communication Study was that both sustainable and conventional companies and retailers were somewhat reluctant to ‘toot their horn’ and tell their sustainability story for fear of being perceived as jumping on the green ‘bandwagon’(sustainable) or green-washing (conventional). Whether sustainable or conventional organizations, engaging employees was a key green practice and most agreed that sustainability was ultimately the ‘right thing to do’ and made good ‘economic’ and business sense – even if consumers were not yet demanding it.
Click to download a copy of the latest Market LOHAS - Ryan Partnership – Sustainable Brands Community Research White Paper & best practices on Communicating #Sustainability.
Market LOHAS services connect YOUR health & natural and sustainable brand to consumers and organizations.