Natural sweets, cookies & confections can be part of a healthy shopper cart. Just ask our Boston brand friends at @Bisousweet Confections who recently received an Award in 'Culinary Artistry' from Whole Foods Market. Whole Foods continues to promote healthy ‘local’ brands vying for neighborhood grocery store dollar by featuring and promoting regional natural products and brands in store and in their #WholeDeal publications. Our Market LOHAS Health & Natural Consumer Surveys & Natural Foodie Focus Groups suggest a halo affect for brands carried by Whole Foods Market --- helping their product sales in other stores and outlets. The fact that BisouSweet confections brand are available in Whole Foods stores in the North Atlantic Region (from New England to Mid-Atlantic) will likely spur product sales in other retail stores and outlets.
Healthy natural shoppers are looking for healthier options of their favorite food products. They are concerned about sugar content in foods and buy natural sugar sweeteners, according to our natural foodie market research and 2016 Market LOHAS Annual Health and Natural Consumer Study. On a sweet note - Healthy sweet brands such as Bisousweet Confections are a natural fit for the Summer Fancy Food Show in NYC happening this week! #SFFS16 #FancyFoodShow
Beyond the Natural Label: 2016 Healthy LOHAS Shopper Survey Reveals What's Next - #NaturalProducts Trends for @NatProdExpo
Market LOHAS Releases 10th Annual Healthy Natural Shopper Marketing Study Insights for Natural Product Expo West.
Boston, MA (March 8, 2016) - Health and eco-minded consumers are looking beyond natural labels to organic, non-GMO and grass fed label claims, according to the 2016 Market LOHAS MamboTrack consumer research survey.
The annual study, in its tenth year, found that eight in ten health-conscious consumers want to see a natural products certification similar to the USDA organic seal. This year, only about one in three said ‘all natural’ was a key purchase factor. ‘Brand that I trust’ (46%) trumped natural claims.
The study found that natural products shoppers are reading ingredient labels, seeking non-GMO and organic certifications along with other health and nutrition indicators. Products free from antibiotics, pesticides, and added sweeteners topped the list of shopper concerns for 2016, along with food safety and contamination.
Among other findings: indent bullets
Contact Market LOHAS MamboTrack Research to learn about healthy natural consumer trends, eco shopper marketing promotions, research and content marketing solutions and to purchase the full 2016 MamboTrack Research Report and custom insight
The fact that a Price Club (Costco) edged out Whole Foods Market in US Retailer Organic Sales may surprise some, but it’s part of a growing LOHAS shopper marketing trend Market LOHAS is seeing in our MamboTrack Annual Health & Natural Consumer Surveys.
Our 2015 Market LOHAS MamboTrack Natural & Organic Consumer Survey revealed that savvy health & price sensitive consumers are buying natural & organic products at a variety of Conventional and Natural Channel outlets - including Online and Price Clubs. In fact conventional outlets – regular grocery stores were the leading purchase outlet for natural & organic products.
Over half said they buy healthy products at less traditional grocery outlets
· Health/Natural Food Stores --Local Health Food stores and Whole Foods were.
· Over half buy healthy products at Trader Joe’s, Target, Price Clubs & Online.
What motivates healthy shopper store selection?
Seven in ten healthy shoppers said that along with prices, the selection of healthy organic products & produce was key to deciding where to regularly shop. Half or more said Retailer Practices - Store Quality/Cleanliness & In-Store Specials/Store Savings or Deals impacted store choice.
According to Market Watch, the shift to organic food offers near and long-term advantages for the wholesale-club chain and bodes well for customer traffic growth, as it will help the company connect with a key consumer group: millennials.
For retailers – expanding the selection of natural & organic products is just about meeting the demands of increasingly health aware shoppers. Curious if Price Club natural & organic buyers look different than Local health foods store or Whole Food consumers? Custom healthy shopper category and retailer profiles are available – Mention Offer Code Blog15.
Receive a Complimentary Natural & Organic Healthy Natural Shopper (e.g., Price Club) Profile* ($500 value) with purchase of full 2015 Market LOHAS MamboTrack Natural & Organic Consumer Study. http://www.marketlohas.com/consumer-outlook-survey-2015.html
*or Other Custom Profile: Healthy Non-GMO, Gluten Free, retailer –Local Health Food Store, Sprouts, Whole Foods Market, Organic Dairy
Our Market #LOHAS Survey reveals #natural pet parents seek healthy food at supermarkets.
Market LOHAS services connect YOUR health & natural and sustainable brand to consumers and organizations.