Market LOHAS on Natural Expo Climate Action Day - 2017 Market LOHAS Survey: Consumers are Shopping Green Values #ClimateActionDay #ExpoWest #GreenConsumer #marketresearch
Market LOHAS participated in the first #Climate Action Day at Natural Product Expo on March 8 sponsored by our friends at New Hope 360 and the Climate Collaborative. Market LOHAS is inspired and we Agree with the #ClimateDayTalk comment by Eric Pierce of New Hope/NEXT who said
“It is time for brands to get serious about building positive climate action into their marketing.”
Our 2017 Market LOHAS Health & Natural Consumer Study reveals that conscious consumers seek brand transparency and ARE ‘shopping their (green) values’ due to health and environmental concerns.
More details on the full 2017 LOHAS Health and Natural Consumer Study Report released for Natural Product Expo.
image credit: Climate Collaborative and New Hope 360
Natural sweets, cookies & confections can be part of a healthy shopper cart. Just ask our Boston brand friends at @Bisousweet Confections who recently received an Award in 'Culinary Artistry' from Whole Foods Market. Whole Foods continues to promote healthy ‘local’ brands vying for neighborhood grocery store dollar by featuring and promoting regional natural products and brands in store and in their #WholeDeal publications. Our Market LOHAS Health & Natural Consumer Surveys & Natural Foodie Focus Groups suggest a halo affect for brands carried by Whole Foods Market --- helping their product sales in other stores and outlets. The fact that BisouSweet confections brand are available in Whole Foods stores in the North Atlantic Region (from New England to Mid-Atlantic) will likely spur product sales in other retail stores and outlets.
Healthy natural shoppers are looking for healthier options of their favorite food products. They are concerned about sugar content in foods and buy natural sugar sweeteners, according to our natural foodie market research and 2016 Market LOHAS Annual Health and Natural Consumer Study. On a sweet note - Healthy sweet brands such as Bisousweet Confections are a natural fit for the Summer Fancy Food Show in NYC happening this week! #SFFS16 #FancyFoodShow
Beyond the Natural Label: 2016 Healthy LOHAS Shopper Survey Reveals What's Next - #NaturalProducts Trends for @NatProdExpo
Market LOHAS Releases 10th Annual Healthy Natural Shopper Marketing Study Insights for Natural Product Expo West.
Boston, MA (March 8, 2016) - Health and eco-minded consumers are looking beyond natural labels to organic, non-GMO and grass fed label claims, according to the 2016 Market LOHAS MamboTrack consumer research survey.
The annual study, in its tenth year, found that eight in ten health-conscious consumers want to see a natural products certification similar to the USDA organic seal. This year, only about one in three said ‘all natural’ was a key purchase factor. ‘Brand that I trust’ (46%) trumped natural claims.
The study found that natural products shoppers are reading ingredient labels, seeking non-GMO and organic certifications along with other health and nutrition indicators. Products free from antibiotics, pesticides, and added sweeteners topped the list of shopper concerns for 2016, along with food safety and contamination.
Among other findings: indent bullets
Contact Market LOHAS MamboTrack Research to learn about healthy natural consumer trends, eco shopper marketing promotions, research and content marketing solutions and to purchase the full 2016 MamboTrack Research Report and custom insight
Transforming Local Food Systems. Market LOHAS Leading Industry Panel at Sustainatopia #LOHAS #Sustainatopia
Boston, MA Market LOHAS Consulting principals Karen Herther and Bethany Stanley are presenting and moderating a Sustainatopia food industry thought leadership panel on Transforming Local Food Systems. Sustainatopia panel colleagues include Ridge Shinn, Grazier LLC; Lauren Adba, founder of Branchfood and Louisa Burwood-Taylor from Agfunder. The event will be held in Boston from November 15–18.
We’re proud to be part of the new LOHAS Track (formerly LOHAS Industry Conference) at Sustainatopia. Our talk will focus on healthy natural shopper research insights and how brands meet local and consumer demand for transparency. Our new Market LOHAS Fall Report: What Healthy Shoppers Want to Know – Food Transparency from Organic to Non-GMO with special local insights.
Attending Sustainatopia Boston? Please connect with Market LOHAS.
Our friends at Thrive Hive Small Business Marketing just shared valuable brand marketing and visibility tips for small (and growing) businesses. From business blogging to content marketing to guerilla marketing for national or local organizations, these tools all help to build your brand visibility and presence! Market Dynamics also recommends adding market research surveys to the mix as a tool to gain market visibility among your target audience. Thinking creatively about your content marketing efforts, original research content marketing can translate ‘owned’ media (your blog and social media) into ‘earned’ media (e.g., press, articles, social media mentions). For example, our Annual Market LOHAS (Lifestyle of Health And Sustainability) MamboTrack Survey of Health And Natural Consumers is an industry bellwether resource in the health and wellness and organic product marketing arena.
See more Big Marketing Ideas for Small Businesses http://thrivehive.com/big-marketing-ideas-for-small-businesses #brandmarketing #marketresearch
Healthy Conscious Consumers Shop Values, Seek Non-GMO and Food Transparency According to Our 2015 Market LOHAS MamboTrack Survey
#NonGMO, #Organic #GlutenFree #LOHAS #naturalproducts #ShopperMarketing
Values’ are motivating healthy eco shoppers with brand choice increasingly motivated by healthy product key product and ingredient factors according to our 2015 Market LOHAS MamboTrack Health and Natural Consumer Survey. Shoppers are seeking food supply transparency taking steps to learn more about how and where their products are grown and produced. The Study also reported major concerns over Pesticide residues (Organic), Antibiotics (ABF) in Poultry & Meat and Food Safety.
The 2015 MamboTrack Research Study also reported that savvy health and value-minded consumers are buying health and natural products at a variety of conventional and natural specialty retail outlets from regular supermarkets to Farmer’s Outlets and health and natural channel stores and outlets from Local Health Foods Stores, Whole Food Market, and Sprouts. A large majority of shoppers are reading product/ingredient labels, buying more certified label products (e.g., USDA Organic Non-GMO Gluten Free, Fair Trade) and purchasing Local direct from producers or farmers markets and shopping at trusted health/natural product retailers. However, Price is still a factor as healthy ‘value’ shoppers leverage Coupons to buy more natural and organic brands and learn about New healthy products.
The 2015 MamboTrack LOHAS Industry Study was fielded online among 1,000 health and eco shopper panelists in December 2014 tracks healthy LOHAS shopper marketing patterns and retail buying trends. Contact Market LOHAS – MamboTrack Research for more information about healthy eco brand marketing solutions and to purchase the full 2015 Market LOHAS MamboTrack Natural and Organic Shopper Survey Report and Custom healthy natural category shopper and retailer profiles.
Market LOHAS partnered with HONEST Tea to gather feedback from ‘opinion leader’ healthy natural consumers about the current and NEW (to be released) Honest beverage on-shelf labels. MamboTrackers provided Honest Tea with some honest and actionable label feedback via an online market research survey. Introducing the HONEST labels!
Posted on Fall 2014 on the Honest Tea Blog, titled Introducing Radiant Raspberry (and our New Look)! https://www.honesttea.com/blog/tag/label-refresh/
After 16 years of continuous growth for our glass bottled teas, we had lots of internal debates about whether we should try to update the line. Even though our beverages are the top-selling bottled tea line in the natural foods channel, we took a deep breath, and decided to challenge ourselves on the ingredients, the label art, and even the impact of the mission. So consider this your invite to joining us in celebrating a major milestone by transitioning organic sugar in the sweetened teas over to Fair Trade Certified™ organic sugar. It’s a big step in terms of furthering the Honest Tea mission, and the Fair Trade Certified logo now reflects the use of both tea & sugar ingredients in your favorite glass bottled tea. We’ve also joined 1% for the Planet, committing to donate the equivalent of at least one percent of sales from our tea line in 16 oz. glass bottles to organizations within the 1% For the Planet network. You’ll also notice our “refreshed” look. The answer came in the form of art—specifically, the realism that springs to life in oil paintings. Our design team collaborated with a creative oil painter who understood both our excitement and hesitations in making this project a reality. She was tasked with the challenge of artfully communicating our principles—honesty, transparency, whimsy, and ingredients you can feel good about—from concept to reality Using images of artwork we have around our office from past trips to the tea gardens, the oil painter brought to life the personality of each tea according to its origin and unique story. Each painting was then translated from paint, to canvas, to bottle by our talented in-house graphics team, making sure the final result stayed true to our roots. The new images are centered in the middle of our iconic “T” shape, so you’ll still be able to recognize Honest beverages on store shelves.
Labels aren’t the only thing new around here, meet brand new Radiant Raspberry! This refreshing iced tea is brewed with organic, Fair Trade Certified™ black tea leaves, raspberry juice, and blackberry leaves for perfect just a tad sweet sipping! Think ripe raspberries meeting smooth black tea leaves that will keep you basking in the glow of summer all year long. Grab a bottle at your local natural food store or the natural food aisle of your favorite grocery store, and enjoy!
Our Market #LOHAS Survey reveals #natural pet parents seek healthy food at supermarkets.
The recent Washington State University Research about Organic dairy confirms that Organic Milk really is healthier and more nutritious than Conventional milk products.
According to Organic Valley, a leading industry Organic Dairy provider, the proof about Organic Valley milk is in the pasture. An Organic Valley Co-op Dairy Farmer from VT shared the following about the new Study and why Organic Dairy is healthier and a better choice:
“There’s a complex science to the nutritional and environmental aspects and a true art to the rotational grazing part. But the simple truth is that our cows are healthier and produce better milk when they eat grass, and people and the planet are healthier as a result, too.”
Our 2013 Market LOHAS Mambo Sprouts Marketing Research Annual Industry Consumer Survey tracked the Organic spend and purchase priority among ‘opinion leader ‘ MamboTrack natural and organic panel shoppers. The findings confirmed a strong outlook for Organic products with Organic Dairy – Milk second only to Produce in Organic purchase priority. This suggests that healthy organic consumer shopping patterns are already aligned with the Study findings.
Survey respondents were also quick to point out that aside from perceiving Organic products as ‘healthier’ (88%), they are also buying Organics because they are Non-GMO (71%).
Look for the 2014 Market LOHAS MamboTrack Study findings and Report for the latest organic and GMO trends
information about the new Organic Dairy Study at: http://www.organicvalley.coop/newsroom/press-releases/details/article/the-proof-is-in-the-pasture-scientific-journal-confirms-organic-valley-whole-milk-nutritionally-sup
Ryan Partnership Market LOHAS Research Reveals Brands Leary of Engaging Consumers Around #Sustainability #SB13Con
The study was unique in providing insight into the sustainability motivations, practices and intentions of both “conventional” and “sustainable” retailers and manufacturers. It is based on in-depth interviews with 27 executives at industry leading organizations who are responsible for sustainability communication efforts.
One surprising finding of the Sustainability Communication Study was that both sustainable and conventional companies and retailers were somewhat reluctant to ‘toot their horn’ and tell their sustainability story for fear of being perceived as jumping on the green ‘bandwagon’(sustainable) or green-washing (conventional). Whether sustainable or conventional organizations, engaging employees was a key green practice and most agreed that sustainability was ultimately the ‘right thing to do’ and made good ‘economic’ and business sense – even if consumers were not yet demanding it.
Click to download a copy of the latest Market LOHAS - Ryan Partnership – Sustainable Brands Community Research White Paper & best practices on Communicating #Sustainability.
Market LOHAS services connect YOUR health & natural and sustainable brand to consumers and organizations.