Join other health and ‘green’ eco minded consumers who will make TODAY a Meatless Monday with a growing trend towards eating more plant based - vegetarian foods and proteins - consuming less meat.
Among the healthy eco findings from the newly released (March 2016) 10th Annual Market LOHAS MamboTrack Natural & Organic Shopper Study of 1000 respondents:
Healthy consumers are eating more Plant Based/Vegetarian Foods
Plant Based Eating as a ‘Green Step’
Health & eco conscious consumers are increasingly seeing the connection between food supply and protecting the earth and climate action. Along with taking other Green steps 7 in 10 health & eco shoppers report 'Consuming More Plant Based foods/vegetarian products' and 'Reducing Meat' as ‘Green Steps’ .
A key 2016 Market LOHAS Study Note: Not all ‘health minded’ consumers are ‘environmentally’ conscious – often health and eco mind are just a subset of the total 'health minded'. As the link between healthier food choices and a healthier planet becomes clearer, the share of LOHAS - healthy ‘green’ consumers should increase.
To Learn more and Purchase the 2016 Market LOHAS Health & Natural Consumer Study
Beyond the Natural Label: 2016 Healthy LOHAS Shopper Survey Reveals What's Next - #NaturalProducts Trends for @NatProdExpo
Market LOHAS Releases 10th Annual Healthy Natural Shopper Marketing Study Insights for Natural Product Expo West.
Boston, MA (March 8, 2016) - Health and eco-minded consumers are looking beyond natural labels to organic, non-GMO and grass fed label claims, according to the 2016 Market LOHAS MamboTrack consumer research survey.
The annual study, in its tenth year, found that eight in ten health-conscious consumers want to see a natural products certification similar to the USDA organic seal. This year, only about one in three said ‘all natural’ was a key purchase factor. ‘Brand that I trust’ (46%) trumped natural claims.
The study found that natural products shoppers are reading ingredient labels, seeking non-GMO and organic certifications along with other health and nutrition indicators. Products free from antibiotics, pesticides, and added sweeteners topped the list of shopper concerns for 2016, along with food safety and contamination.
Among other findings: indent bullets
Contact Market LOHAS MamboTrack Research to learn about healthy natural consumer trends, eco shopper marketing promotions, research and content marketing solutions and to purchase the full 2016 MamboTrack Research Report and custom insight
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