Heading into Natural #ExpoWest, the 2014 Market LOHAS (Lifestyle Of Health And Sustainability MamboTrack Annual Natural and Organic Consumer Research Study finding indicate that Non-GMO topped Organic as a driving factor in brand choice.
The Market LOHAS MamboTrack Survey found 80% seek out Non-GMO products with 56% saying Non-GMO was key to brand buying versus 52% citing Organic. This marks the first time Non-GMO was rated above Organic in purchase intent.
Full 2014 Market LOHAS MamboTrack Natural & Organic Consumer Research Report Now Available
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