Healthy Conscious Consumers Shop Values, Seek Non-GMO and Food Transparency According to Our 2015 Market LOHAS MamboTrack Survey
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Values’ are motivating healthy eco shoppers with brand choice increasingly motivated by healthy product key product and ingredient factors according to our 2015 Market LOHAS MamboTrack Health and Natural Consumer Survey. Shoppers are seeking food supply transparency taking steps to learn more about how and where their products are grown and produced. The Study also reported major concerns over Pesticide residues (Organic), Antibiotics (ABF) in Poultry & Meat and Food Safety.
The 2015 MamboTrack Research Study also reported that savvy health and value-minded consumers are buying health and natural products at a variety of conventional and natural specialty retail outlets from regular supermarkets to Farmer’s Outlets and health and natural channel stores and outlets from Local Health Foods Stores, Whole Food Market, and Sprouts. A large majority of shoppers are reading product/ingredient labels, buying more certified label products (e.g., USDA Organic Non-GMO Gluten Free, Fair Trade) and purchasing Local direct from producers or farmers markets and shopping at trusted health/natural product retailers. However, Price is still a factor as healthy ‘value’ shoppers leverage Coupons to buy more natural and organic brands and learn about New healthy products.
The 2015 MamboTrack LOHAS Industry Study was fielded online among 1,000 health and eco shopper panelists in December 2014 tracks healthy LOHAS shopper marketing patterns and retail buying trends. Contact Market LOHAS – MamboTrack Research for more information about healthy eco brand marketing solutions and to purchase the full 2015 Market LOHAS MamboTrack Natural and Organic Shopper Survey Report and Custom healthy natural category shopper and retailer profiles.
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