As appeared in EcoMall http://www.ecomall.com/greenshopping/lohasholiday17.htm
This holiday season LOHAS (Lifestyle of Health and Sustainability) households are revamping their traditional feasts with healthier options for many of their favorites, according to the Market LOHAS Annual Health & Natural Shopper Survey. The survey found that 8 in 10 consumers will serve up Organic/Non-GMO Food for healthy Holiday entertaining. Over half will be serving ‘Locally’ Sourced and/or Made Foods to their holiday guests expanding the ‘knowing where your food is coming from’ trend into holiday meals and entertaining.
Consumers are extending their healthy LOHAS lifestyles to their holiday tables in numerous ways. Half say that for the main course they will be purchasing natural/ABF or organic meat & poultry. Quite a few tables will be including seafood with a quarter indicating that they will be serving wild and/or sustainable seafood.
Busy LOHAS consumers will support artisan/craft food and bakeries with almost 4 in 10 including Natural Handcrafted/Packaged Specialty Baked Items on their holiday entertainment tables.
Menus will be modified for the holiday season & New Year. The Study found that many households will be switching their holiday menu & entertaining for health & planet reasons, dietary needs and desires by adding more plant-based vegetarian foods and Gluten Free options to holiday favorite dish options.
Healthy holiday food highlights from the 1000 LOHAS health & eco shoppers polled in the annual Market LOHAS Survey fielded among opinion leader natural and organic consumers to provide insights into healthy LOHAS product and industry market trends.
Healthy Natural Food Items that LOHAS consumers will have on their holiday and winter entertaining tables:
• Over half will serve ‘Locally’ Sourced/Made Food.
• Almost half replied Natural/ABF or Organic Meat/Poultry.
• Another 1 in 2 say Plant-based Vegetarian Food will be on their healthy holiday tables.
• Almost 4 in 10 entertain with Natural Handcrafted/Packaged Specialty Baked Items.
• More than 1 in 3 will have Gluten Free items on their table.
• Around 1 in 4 prepared Wild/Sustainable Seafood for their winter holiday entertaining.
• Around 1 in 6 will be serving Paleo Dishes.
The Consumer Survey along with comments from natural foodie focus groups also found that about 8 in 10 LOHAS consumers look for Clean labels with fewer ingredients—all of which they can pronounce.
Are you a health & natural consumer looking to share your opinions? Let companies and brands know the kinds of healthy eco living products you want for you and your family. As a Survey thank you, you’ll receive FREE health & natural product samples, coupons and incentives.
Join our LOHAS Shopper Panel mambotrack.com
Naturally, Market LOHAS wishes you Wellness this Holiday!
Written by: Bethany Stanley, Market LOHAS
Our 2017 Market LOHAS Health & Natural Consumer Survey found food donations are #1 form of charitable giving!
Market LOHAS and partner Waymark Wealth are proud Biz 500 Open Table Sponsors to build pantry space for healthier food perishables #GivingTuesday #BeWellDoGood
Our 2017 Market LOHAS Health & Natural Shopper Survey revealed that almost 8 in 10 consumers will serve Organic/Non-GMO Food for Thanksgiving & the Winter Holidays!
Market LOHAS with industry partner Plant-Based Food Association created Plant-based Vegan & Meatless Vegetarian insights for Natural Expo Education Trends Session. These Insights are now available:
Looking for additional LOHAS Consumer Insights?
Want to know more about Online Natural Food (Amazon, Thrive, Vitacost) Shoppers?
New: Healthy Online Natural Grocery Buyer Profile Set - Early Adopters for only $500!
Buy our full 2017 LOHAS Report - $995 (save $500) Mention Code EXPO at checkout.
Market Dynamics & Partners Sponsor DiscoverSTEM 2017 Science, Technology, Engineering & Math (STEM). Boston Event Showcases innovative STEM LOHAS (Lifestyle Of Health And Sustainability) exhibits.
Boston, Mass., Nov 3, 2017 –
Market Dynamics and conscious business & non-profit partners Waymark Wealth Management/Green Share Drive (GSD) Rides, Acanthi.com and In Control Driver Training are proud GOLD Sponsors of DiscoverSTEM 2017.
DiscoverSTEM is a school-business-community collaboration with the goal of increasing student and community interest in STEM careers and in promoting everyday math and science connections. The DiscoverSTEM event, geared to grades 7 to 12, adults and community members, features close to 50 interactive science and technology exhibits including many focused on health and sustainability including:
"DiscoverSTEM is a way to engage stakeholders around STEM education including wellness and sustainability. I see the program as part of a larger ‘STEM in a box’ offering,” says Karen Herther, Principal of Market Dynamics – LOHAS, A Director of Green Acton & Co-Chair Emerita of the STEM group (AB PIP STEM) hosting the event.
DiscoverSTEM 2017 includes a BIG Ticket STEM Event raffle featuring cool tech & wellness prizes: a 2-day BMW i8 Hybrid rental courtesy of Waymark Wealth/GSD Rides, an iRobot Roomba, a Thoreau Health Club pass and two Drive In Control Teen Driver Training Class certificates.
DiscoverSTEM is a biennial event hosted by Acton-Boxborough PIP STEM in partnership with the Acton-Boxborough Schools, the Middlesex West Chamber of Commerce School Business Partnership and The Discover Museum. Platinum STEM event sponsors include Solidworks, Raytheon Corporation, and Acton Toyota of Littleton. For more information about DiscoverSTEM and ‘STEM in A Box’ & conscious brand visibility solutions, contact Market Dynamics LOHAS at email@example.com.
Who are LOHAS Meatless/Vegetarian Protein Shoppers?
Want to learn more about the growing LOHAS Consumers Market for Meatless/Vegetarian & Plant-Based/Vegan products?
*NEW* Market LOHAS is offering two sets of shopper marketing profiles for an industry partner price of $500.00 per set.
Set of Natural Plant-based/Vegan Food & Beverage Shopper AND Core LOHAS Natural Plant-based/Vegan Product Buyers
Set of Natural Meatless/Vegetarian Protein Shoppers AND Core LOHAS Meatless/Vegetarian Protein Shoppers
The LOHAS Plant-based/Vegan and Meatless/Vegetarian profiles: all contain key category buyer insights, demographics, lifestyle & social media information:
Click to buy the LOHAS Meatless/Vegan or Plant-based/Vegan consumer profiles bundles or full 2017 LOHAS Health & Natural Consumer Study.
Who are ONLINE Natural & Organic Shoppers?
What do Healthy Online Shoppers care about?
Healthy LOHAS (Lifestyle Of Health And Sustainabilty) Consumers are Shopping Online:
The LOHAS Online N&O Shopper and the CORE N&O Online Regular Shopper profiles BOTH contain key buyer insights, demographics, lifestyle & social media information on these consumer segments:
Are you a healthy natural brand or retailer looking to connect with Online Consumers?
*NEW* Market LOHAS is offering two shopper marketing profiles of the LOHAS Online N&O Consumer and the CORE N&O Online Regular Shopper for an industry partner price of $500.00 for the set.
Game changer for natural product retailers Amazon and WholeFoods? Our 2017 MarketLOHAS Consumer Survey reveals big growth potential for Natural & Organic Online retail grocery sales -- but don't count out brick & mortar healthy natural retailers just yet!
Consumers are still choosing to buy natural & organic food at supermarkets, local health food stores, Farmer’s Market, Target – along with Online. There may be more to the LOHAS shopper experience? It may also about community and engagement - we can help you stay connected to the needs of your core LOHAS (Lifestyle Of Health And Sustainability) shopper! #naturalretail #naturalproducts
Market LOHAS asked shoppers about their purchase of natural & organic foods online:
New Market LOHAS Full Study Special – Get a complimentary Natural Consumer Online Grocery Buyer Profile ($750 value) with full Study purchase: $1,495
Natural Retailer Profile Insights - $750
See More info about Why Amazon is Buying Whole Foods?
Thanks @The Gourmet Retailer for sharing our Healthy Eco 2017 Market LOHAS Consumer Annual Study insights for Earth Month: Health, Environment Influencing Shopping Decisions Clean labels, organic and non-GMO top the shopping list
Health and the environment are changing the way many consumers shop for groceries, according to the 2017 Market LOHAS (Lifestyle Of Health And Sustainability) Health & Natural Consumer Survey Study released at Natural Product Expo. These concerned shoppers are looking for clean product labels, buying fresh and purchasing organic, non-GMO and plant-based products to support the health of their families and the planet.
The Market LOHAS study found that 80 percent of health-conscious consumers look for labels with few, pronounceable ingredients.
LOHAS study featured in TGR's sister publication, Progressive Grocer.
See The Gourmet Retailers article Health, Environment Influencing Shopping Decisions Clean labels, organic and non-GMO top the shopping list
How to Get More Health Conscious Shoppers in Your Store. Organic Produce Network Shares LOHAS Survey Tips & Insights for Natural Product Brands & Healthy Retailers! #NaturalProdExpo #naturalproducts #naturalretailer #consumertrends
How can natural and organic brands and healthy retailers better understand the needs and wants of their CORE Consumer to meet the needs of health conscious consumers?
Thanks to our LOHAS industry friends @Organic Produce Network for sharing our 2017 Market LOHAS Health & Natural Shopper Study insights & Tips about the right mix of natural & organic produce & ‘Clean Label’ products, buying ‘fresh and local’ to attract and engage with healthy consumers!
How to Get More Health Conscious Shoppers in Your Store
Health conscious consumers are not only changing what they shop for but also how and where they shop. According to the 2017 Market LOHAS (Lifestyle of Health and Sustainability) Health and Natural Consumer Survey Study,, health conscious consumers surveyed say that they are influenced by health and the environment and they are voting with their wallets.
Survey highlights include:
The survey is in its eleventh year. Learn more at http://www.marketlohas.com
Organic Produce Network:
followed OPNnow on Twitter – https://twitter.com/OPNnow
Market LOHAS on Natural Expo Climate Action Day - 2017 Market LOHAS Survey: Consumers are Shopping Green Values #ClimateActionDay #ExpoWest #GreenConsumer #marketresearch
Market LOHAS participated in the first #Climate Action Day at Natural Product Expo on March 8 sponsored by our friends at New Hope 360 and the Climate Collaborative. Market LOHAS is inspired and we Agree with the #ClimateDayTalk comment by Eric Pierce of New Hope/NEXT who said
“It is time for brands to get serious about building positive climate action into their marketing.”
Our 2017 Market LOHAS Health & Natural Consumer Study reveals that conscious consumers seek brand transparency and ARE ‘shopping their (green) values’ due to health and environmental concerns.
More details on the full 2017 LOHAS Health and Natural Consumer Study Report released for Natural Product Expo.
image credit: Climate Collaborative and New Hope 360
Market LOHAS services connect YOUR health & natural and sustainable brand to consumers and organizations.