STUDY DESCRIPTION: The Market LOHAS Mambo Sprouts Spring 2010 Natural & Organic Consumer Shopping Quick Poll focuses on consumer interest in buying Functional Foods with added health, nutrition and dietary benefits and Gluten Free/Wheat Free product buying patterns. Consumers were probed about their purchase of specialty product categories including natural health & beauty care and healthy eco pet care products. The study also surveyed purchase and interest in environmentally friendly product packaging options.
The Market LOHAS Mambo Sprouts Marketing Spring Quick Poll was fielded online among 618 natural and organic consumers reached via the MamboTrack consumer research panel, and via social network tools (i.e., Facebook, Twitter).
The Market LOHAS MamboTrack Quick Poll was fielded in 2010 by Market LOHAS the leading provider of natural, organic and green product marketing and promotion services.
The Market LOHAS Spring '10 MamboTrack Natural & Organic Consumer Quick Poll study covers:
Readership of grocery nutrition labels
Consumer interest in buying functional foods with added health, nutrition and dietary benefits.