‘Made in the US’ Apparel Line Launched by Maury Povich MamboTrack Sustainability Surveys Reveals Reveal Eco Consumer Demand
Eco ‘made in America’ clothing? Thanks to Maury Povich, sustainable outerwear clothing brands may soon be manufactured in the heart of the original cotton textile Mills of New Bedford, MA. This may be an answer in part to a growing eco consumer interest in buying quality clothing Made in the US.
Maury Povich recently announced the launch of Mother Freedom a quality US made sustainable clothing line is looking launching in the heart of America’s original Mills of New Bedford, MA.
Market LOHAS MamboTrack Consumer Survey revealing that 7 in 10 conscious shoppers consider the impact of their purchases on Sustainability –that is the impact of their buying on Health, Environment & Society –regularly or sometimes.
Interest in sustainable clothing was a key finding from our 2012 Ryan Partnership MamboTrack Research Study Styling Sustainability. The Survey revealed that while 9 in 10 identified Comfort/Fit and Price as driving their purchases, a majority also were motivated by eco factors:
Our study revealed that more consumers would purchase eco/sustainable apparel if it were easy to find. The study pointed to an opportunity for green eco-minded apparel manufacturers and retailers such as the sustainable US made clothing line.
Thanks to Maury Povich for helping launch the sustainable apparel clothing line. Market LOHAS hopes to help spread the word among health and eco shoppers.
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