@CMS4CPG Thanks to NOW Health Group for Sharing Market #LOHAS Healthy #Natural Shopper Survey Insights
Transparency Transcends, with Consumers Seeking Products from both a Values and Value Perspective
Today's consumers may equate natural or clean foods and products to a healthier lifestyle, but that's not enough in this competitive industry. They're also holding companies accountable when it comes to transparency of both product ingredients and manufacturing procedures before they purchase. In fact, now more than ever, consumers are purchasing products from both a "values" and "value" perspective, and one in two consumers cited "brand that I trust" (48% up from 44% in 2014) a top factor in purchase decisions (2015 Market LOHAS MamboTrack Research Survey).
Market LOHAS 2016 Natural & Organic Consumer Study Report – Released at Natural Product Expo
Continue to Look for these @CMS4CPG @NewHope Market LOHAS Healthy Consumer Trends to Watch @NatProdExpo #ExpoEast #ExpoWest
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