The fact that a Price Club (Costco) edged out Whole Foods Market in US Retailer Organic Sales may surprise some, but it’s part of a growing LOHAS shopper marketing trend Market LOHAS is seeing in our MamboTrack Annual Health & Natural Consumer Surveys.
Our 2015 Market LOHAS MamboTrack Natural & Organic Consumer Survey revealed that savvy health & price sensitive consumers are buying natural & organic products at a variety of Conventional and Natural Channel outlets - including Online and Price Clubs. In fact conventional outlets – regular grocery stores were the leading purchase outlet for natural & organic products.
Over half said they buy healthy products at less traditional grocery outlets
· Health/Natural Food Stores --Local Health Food stores and Whole Foods were.
· Over half buy healthy products at Trader Joe’s, Target, Price Clubs & Online.
What motivates healthy shopper store selection?
Seven in ten healthy shoppers said that along with prices, the selection of healthy organic products & produce was key to deciding where to regularly shop. Half or more said Retailer Practices - Store Quality/Cleanliness & In-Store Specials/Store Savings or Deals impacted store choice.
According to Market Watch, the shift to organic food offers near and long-term advantages for the wholesale-club chain and bodes well for customer traffic growth, as it will help the company connect with a key consumer group: millennials.
For retailers – expanding the selection of natural & organic products is just about meeting the demands of increasingly health aware shoppers. Curious if Price Club natural & organic buyers look different than Local health foods store or Whole Food consumers? Custom healthy shopper category and retailer profiles are available – Mention Offer Code Blog15.
Receive a Complimentary Natural & Organic Healthy Natural Shopper (e.g., Price Club) Profile* ($500 value) with purchase of full 2015 Market LOHAS MamboTrack Natural & Organic Consumer Study. http://www.marketlohas.com/consumer-outlook-survey-2015.html
*or Other Custom Profile: Healthy Non-GMO, Gluten Free, retailer –Local Health Food Store, Sprouts, Whole Foods Market, Organic Dairy
Market LOHAS services connect YOUR health & natural and sustainable brand to consumers and organizations.