Who are ONLINE Natural & Organic Shoppers?
What do Healthy Online Shoppers care about?
Healthy LOHAS (Lifestyle Of Health And Sustainabilty) Consumers are Shopping Online:
The LOHAS Online N&O Shopper and the CORE N&O Online Regular Shopper profiles BOTH contain key buyer insights, demographics, lifestyle & social media information on these consumer segments:
Are you a healthy natural brand or retailer looking to connect with Online Consumers?
*NEW* Market LOHAS is offering two shopper marketing profiles of the LOHAS Online N&O Consumer and the CORE N&O Online Regular Shopper for an industry partner price of $500.00 for the set.
Game changer for natural product retailers Amazon and WholeFoods? Our 2017 MarketLOHAS Consumer Survey reveals big growth potential for Natural & Organic Online retail grocery sales -- but don't count out brick & mortar healthy natural retailers just yet!
Consumers are still choosing to buy natural & organic food at supermarkets, local health food stores, Farmer’s Market, Target – along with Online. There may be more to the LOHAS shopper experience? It may also about community and engagement - we can help you stay connected to the needs of your core LOHAS (Lifestyle Of Health And Sustainability) shopper! #naturalretail #naturalproducts
Market LOHAS asked shoppers about their purchase of natural & organic foods online:
New Market LOHAS Full Study Special – Get a complimentary Natural Consumer Online Grocery Buyer Profile ($750 value) with full Study purchase: $1,495
Natural Retailer Profile Insights - $750
See More info about Why Amazon is Buying Whole Foods?
Thanks @The Gourmet Retailer for sharing our Healthy Eco 2017 Market LOHAS Consumer Annual Study insights for Earth Month: Health, Environment Influencing Shopping Decisions Clean labels, organic and non-GMO top the shopping list
Health and the environment are changing the way many consumers shop for groceries, according to the 2017 Market LOHAS (Lifestyle Of Health And Sustainability) Health & Natural Consumer Survey Study released at Natural Product Expo. These concerned shoppers are looking for clean product labels, buying fresh and purchasing organic, non-GMO and plant-based products to support the health of their families and the planet.
The Market LOHAS study found that 80 percent of health-conscious consumers look for labels with few, pronounceable ingredients.
LOHAS study featured in TGR's sister publication, Progressive Grocer.
See The Gourmet Retailers article Health, Environment Influencing Shopping Decisions Clean labels, organic and non-GMO top the shopping list
How to Get More Health Conscious Shoppers in Your Store. Organic Produce Network Shares LOHAS Survey Tips & Insights for Natural Product Brands & Healthy Retailers! #NaturalProdExpo #naturalproducts #naturalretailer #consumertrends
How can natural and organic brands and healthy retailers better understand the needs and wants of their CORE Consumer to meet the needs of health conscious consumers?
Thanks to our LOHAS industry friends @Organic Produce Network for sharing our 2017 Market LOHAS Health & Natural Shopper Study insights & Tips about the right mix of natural & organic produce & ‘Clean Label’ products, buying ‘fresh and local’ to attract and engage with healthy consumers!
How to Get More Health Conscious Shoppers in Your Store
Health conscious consumers are not only changing what they shop for but also how and where they shop. According to the 2017 Market LOHAS (Lifestyle of Health and Sustainability) Health and Natural Consumer Survey Study,, health conscious consumers surveyed say that they are influenced by health and the environment and they are voting with their wallets.
Survey highlights include:
The survey is in its eleventh year. Learn more at http://www.marketlohas.com
Organic Produce Network:
followed OPNnow on Twitter – https://twitter.com/OPNnow
Market LOHAS on Natural Expo Climate Action Day - 2017 Market LOHAS Survey: Consumers are Shopping Green Values #ClimateActionDay #ExpoWest #GreenConsumer #marketresearch
Market LOHAS participated in the first #Climate Action Day at Natural Product Expo on March 8 sponsored by our friends at New Hope 360 and the Climate Collaborative. Market LOHAS is inspired and we Agree with the #ClimateDayTalk comment by Eric Pierce of New Hope/NEXT who said
“It is time for brands to get serious about building positive climate action into their marketing.”
Our 2017 Market LOHAS Health & Natural Consumer Study reveals that conscious consumers seek brand transparency and ARE ‘shopping their (green) values’ due to health and environmental concerns.
More details on the full 2017 LOHAS Health and Natural Consumer Study Report released for Natural Product Expo.
image credit: Climate Collaborative and New Hope 360
LOHAS (Lifestyle Of Health And Sustainability) Spotlight: A Farmer Who Cultivated Crops — And People #healthyfoodtrends #naturalgardening #sustainability
That is the story of Barbara Sipler and small farm in Stow, MA west of Boston who shared her passion for growing flowers and vegetables with young and old. Talk to everyone she said… Thanks to @WBUR and the Remembrance Project for sharing Barbara’s inspiration of small farm and its 'big' role in building community…http://www.wbur.org/remembrance-project/2017/02/21/barbara-sipler
Typical of smaller-scale sustainable farms, this ‘small farm’ is considered a non-certified organic farm, only spraying crops with products that are approved by the organic community, days Co-owner Dwight (Edible Boston Interview ‘Small Farm Continues to Grow’).
Our 2017 Market LOHAS Natural & Organic Consumer Survey (fielded among 1000 health conscious shoppers) reported that more than 9 in 10 shop for natural & organic food at farmer’s markets, CSA’s and local farm outlets. Over half are involved in natural & organic gardening and say they ‘want to grow more of their own food! The health and community-building aspects of the local food movement, natural gardening & support for farmers and outlets may explain their growing popularity among eco conscious consumers.
Photo Credit - Courtesy of Edible Boston
Natural Handcrafted Sweets Anyone? 2017 LOHAS Survey Reveals What’s on Healthy Consumer Tables for Holidays & Entertaining #HealthyHolidays #MarketLOHAS #ConsumerTrends #NaturalProducts #FoodTrends
Natural Consumers Set their Tables with their LOHAS (Lifestyle Of Health And Sustainability) Values. A large majority of healthy consumers reported serving Organic, Non-GMO & Locally sourced food products. A notable share of LOHAS shoppers are buying Natural Sweet Handcrafted Baked Items for their Healthy Tables for Thanksgiving, the Winter Holidays & for 2017 Entertaining (Valentine’s Day is just around the corner).
Among the natural food items on healthy consumer Tables for the Holidays & Entertaining in the New Year were natural handcrafted packaged baked items (e.g., cookies, cupcakes, biscotti, etc.). Our 2017 Market LOHAS Annual Health & Natural Shopper Study (national Survey of 1000 Mambotrack panelists) found that nearly half purchased these natural packaged baked items such as those made by our Boston conscious brand partners at BisouSweet Confections.
BisouSweet natural treats (from biscotti to dark chocolate laced macaroons & rugelach) (pictured) are available at select upscale Supermarkets, natural & specialty food outlets & regional Whole Foods Markets in New England and the Mid-Atlantic (soon available Online! - a growing natural product consumer buying trend).
Market Dynamics LOHAS Joins Conscious Businesses as a Force for Good - B the Change #Sustainatopia #MarketLOHAS #consumertrends #bthechange #BCorp
How to use business as a ‘force for good’. Market Dynamics - LOHAS (Lifestyle Of Health & Sustainability) www.MarketLOHAS.com
continues to be inspired by #sustainable companies, #consciousbrands & was inspired by conscious companies and brands at #Sustainapia Boston. We join and applaud those from ‘like-minded’ tribes & ‘B’ Corp brands who are committed to leveraging business for social and environmental good.
At Sustainatopia, we were inspired by:
As we approach the holidays & New Year, Market Dynamics – Market LOHAS is grateful for the opportunity to partner and collaborate with so many innovative conscious companies & brand partners.
Happy Holiday Season!
Market LOHAS continues to be inspired by the actions of other @conscious businesses and #sustainable investors asking President Elect Trump to continue to take action to combat climate change. It’s purely about economics – taking measures where sustainability makes good economic and strategic business sense.
“Hundreds of American companies & leading brands, including Mars, Nike, Levi Strauss, and Starbucks, have urged President-elect Donald Trump not to abandon the Paris climate deal, saying a failure by the United States to build a clean economy endangers US prosperity.”
Market LOHAS (Lifestyle Of Health And Sustainability) joins other conscious corporations and investors calling on President Elect Trump – Do Not Abandon Global Climate Deal. We share the B Corp philosophy using business as a force for social and environmental good. We are choosing to ‘B’ part of the Change to make a global impact.
@CMS4CPG Thanks to NOW Health Group for Sharing Market #LOHAS Healthy #Natural Shopper Survey Insights
Transparency Transcends, with Consumers Seeking Products from both a Values and Value Perspective
Today's consumers may equate natural or clean foods and products to a healthier lifestyle, but that's not enough in this competitive industry. They're also holding companies accountable when it comes to transparency of both product ingredients and manufacturing procedures before they purchase. In fact, now more than ever, consumers are purchasing products from both a "values" and "value" perspective, and one in two consumers cited "brand that I trust" (48% up from 44% in 2014) a top factor in purchase decisions (2015 Market LOHAS MamboTrack Research Survey).
Market LOHAS 2016 Natural & Organic Consumer Study Report – Released at Natural Product Expo
Continue to Look for these @CMS4CPG @NewHope Market LOHAS Healthy Consumer Trends to Watch @NatProdExpo #ExpoEast #ExpoWest
Market LOHAS services connect YOUR health & natural and sustainable brand to consumers and organizations.