Market Dynamics LOHAS Joins Conscious Businesses as a Force for Good - B the Change #Sustainatopia #MarketLOHAS #consumertrends #bthechange #BCorp
How to use business as a ‘force for good’. Market Dynamics - LOHAS (Lifestyle Of Health & Sustainability) www.MarketLOHAS.com
continues to be inspired by #sustainable companies, #consciousbrands & was inspired by conscious companies and brands at #Sustainapia Boston. We join and applaud those from ‘like-minded’ tribes & ‘B’ Corp brands who are committed to leveraging business for social and environmental good.
At Sustainatopia, we were inspired by:
As we approach the holidays & New Year, Market Dynamics – Market LOHAS is grateful for the opportunity to partner and collaborate with so many innovative conscious companies & brand partners.
Happy Holiday Season!
Market LOHAS continues to be inspired by the actions of other @conscious businesses and #sustainable investors asking President Elect Trump to continue to take action to combat climate change. It’s purely about economics – taking measures where sustainability makes good economic and strategic business sense.
“Hundreds of American companies & leading brands, including Mars, Nike, Levi Strauss, and Starbucks, have urged President-elect Donald Trump not to abandon the Paris climate deal, saying a failure by the United States to build a clean economy endangers US prosperity.”
Market LOHAS (Lifestyle Of Health And Sustainability) joins other conscious corporations and investors calling on President Elect Trump – Do Not Abandon Global Climate Deal. We share the B Corp philosophy using business as a force for social and environmental good. We are choosing to ‘B’ part of the Change to make a global impact.
@CMS4CPG Thanks to NOW Health Group for Sharing Market #LOHAS Healthy #Natural Shopper Survey Insights
Transparency Transcends, with Consumers Seeking Products from both a Values and Value Perspective
Today's consumers may equate natural or clean foods and products to a healthier lifestyle, but that's not enough in this competitive industry. They're also holding companies accountable when it comes to transparency of both product ingredients and manufacturing procedures before they purchase. In fact, now more than ever, consumers are purchasing products from both a "values" and "value" perspective, and one in two consumers cited "brand that I trust" (48% up from 44% in 2014) a top factor in purchase decisions (2015 Market LOHAS MamboTrack Research Survey).
Market LOHAS 2016 Natural & Organic Consumer Study Report – Released at Natural Product Expo
Continue to Look for these @CMS4CPG @NewHope Market LOHAS Healthy Consumer Trends to Watch @NatProdExpo #ExpoEast #ExpoWest
Market LOHAS and our eco product & service partners Cape Cod All Natural Repellent Products and Bella’s Eco Cleaning are proud to support the 2nd BIG TINY House Festival Event & Sustainable Meet-up on July 16 noon to 6pm at Emerson Arts Umbrella Concord MA.
Learn about TINY House green living and sustainability at the 2nd BIG TINY House Festival at Emerson Arts Umbrella. The only event of its kind in New England, the 2nd BIG Tiny House Festival encourages our community to think intentionally about How we live and Why we live that way.
BIG TINY HOUSE FESTIVAL HIGHLIGHTS
- Tour five locally made tiny houses each with their own distinct look, purpose, and feel.
- Meet 10+ Local Tiny House Experts and hear their stories about how and why they went tiny.
- 8+ local businesses that focus on quality over quantity, sustainability, local handmade items, minimalism, and economic responsibility **including our Be Green - Be Well 'Meet-up' sustainable business supporters Market LOHAS (Lifestyle Of Health And Sustainability), Bella's Eco Cleaning & Cape Cod All Natural healthy repellent products! Local? Stop by and say hello!
FESTIVAL DETAILS FREE Admission – Benefit Raffle
When: July 16, 2016 from 12:00-6:00 pm
TINY HOUSES ON DISPLAY including BIG Art; Tiny House built by Miranda's Hearth
MEET LOCAL TINY HOUSE EXPERTS
LOCAL BUSINESSES AND ARTISTS
Meet & learn more about local sustainable business friends – including Be Well Be Healthy Be Green Meet-up Sponsors Market LOHAS, Bellas Eco Cleaning and Cape Cod All Natural Repellent Products.
The Festival will showcase sustainable businesses that focus on quality over quantity, sustainability, local handmade items, minimalism, and economic responsibility. The Tiny House Festival Vendors were carefully selected to mirror these important principles. At Miranda’s Hearth, we believe that when you surround yourself with local, handmade objects you are surrounding yourself with stories and meaning.
Read all about them and the BIG TINY House Festival here: http://mirandashearth.com/tiny-house-festival-businesses
Natural sweets, cookies & confections can be part of a healthy shopper cart. Just ask our Boston brand friends at @Bisousweet Confections who recently received an Award in 'Culinary Artistry' from Whole Foods Market. Whole Foods continues to promote healthy ‘local’ brands vying for neighborhood grocery store dollar by featuring and promoting regional natural products and brands in store and in their #WholeDeal publications. Our Market LOHAS Health & Natural Consumer Surveys & Natural Foodie Focus Groups suggest a halo affect for brands carried by Whole Foods Market --- helping their product sales in other stores and outlets. The fact that BisouSweet confections brand are available in Whole Foods stores in the North Atlantic Region (from New England to Mid-Atlantic) will likely spur product sales in other retail stores and outlets.
Healthy natural shoppers are looking for healthier options of their favorite food products. They are concerned about sugar content in foods and buy natural sugar sweeteners, according to our natural foodie market research and 2016 Market LOHAS Annual Health and Natural Consumer Study. On a sweet note - Healthy sweet brands such as Bisousweet Confections are a natural fit for the Summer Fancy Food Show in NYC happening this week! #SFFS16 #FancyFoodShow
Market LOHAS is proud of our associate Jenn's contribution to the FOODIE ‘Feed Me’ Team APP!
featured as part of the Boston Innovation Tech event.
Ever wonder if there is a healthy natural foodie connection near by? FEED Me = Savory food + convenience. “Feed Me,” is a high-octane food truck locator and rating app
Could this be used to track local healthy food trucks in urban deserts? Is this a local health food stores or Whole Foods Market mobile opportunity? We’re happy to see the addition of a HEALTHY and LOCAL Food Truck Option!
Full Article Link: http://bostinno.streetwise.co/channels/technologies-from-the-brink-glimpses-of-northeasterns-innovation-expo-rise
#naturalproducts #naturalfoodie #LOHAS #foodtech #BostonMA
Join other health and ‘green’ eco minded consumers who will make TODAY a Meatless Monday with a growing trend towards eating more plant based - vegetarian foods and proteins - consuming less meat.
Among the healthy eco findings from the newly released (March 2016) 10th Annual Market LOHAS MamboTrack Natural & Organic Shopper Study of 1000 respondents:
Healthy consumers are eating more Plant Based/Vegetarian Foods
Plant Based Eating as a ‘Green Step’
Health & eco conscious consumers are increasingly seeing the connection between food supply and protecting the earth and climate action. Along with taking other Green steps 7 in 10 health & eco shoppers report 'Consuming More Plant Based foods/vegetarian products' and 'Reducing Meat' as ‘Green Steps’ .
A key 2016 Market LOHAS Study Note: Not all ‘health minded’ consumers are ‘environmentally’ conscious – often health and eco mind are just a subset of the total 'health minded'. As the link between healthier food choices and a healthier planet becomes clearer, the share of LOHAS - healthy ‘green’ consumers should increase.
To Learn more and Purchase the 2016 Market LOHAS Health & Natural Consumer Study
Beyond the Natural Label: 2016 Healthy LOHAS Shopper Survey Reveals What's Next - #NaturalProducts Trends for @NatProdExpo
Market LOHAS Releases 10th Annual Healthy Natural Shopper Marketing Study Insights for Natural Product Expo West.
Boston, MA (March 8, 2016) - Health and eco-minded consumers are looking beyond natural labels to organic, non-GMO and grass fed label claims, according to the 2016 Market LOHAS MamboTrack consumer research survey.
The annual study, in its tenth year, found that eight in ten health-conscious consumers want to see a natural products certification similar to the USDA organic seal. This year, only about one in three said ‘all natural’ was a key purchase factor. ‘Brand that I trust’ (46%) trumped natural claims.
The study found that natural products shoppers are reading ingredient labels, seeking non-GMO and organic certifications along with other health and nutrition indicators. Products free from antibiotics, pesticides, and added sweeteners topped the list of shopper concerns for 2016, along with food safety and contamination.
Among other findings: indent bullets
Contact Market LOHAS MamboTrack Research to learn about healthy natural consumer trends, eco shopper marketing promotions, research and content marketing solutions and to purchase the full 2016 MamboTrack Research Report and custom insight
The 2016 Market LOHAS 10th Annual MamboTrack Natural and Organic Consumer Survey was launched online among 1000 health-conscious shopper panelists in December 2015 to delve healthy natural shopper habits & industry trends.
Special 2016 Market LOHAS MamboTrack Annual Survey Topics included:
The 2016 Health & Natural Consumer Study Market Research Report & custom natural category insights will be available for purchase
Study Release: March 2016 for Natural Product Expo West
Transforming Local Food Systems. Market LOHAS Leading Industry Panel at Sustainatopia #LOHAS #Sustainatopia
Boston, MA Market LOHAS Consulting principals Karen Herther and Bethany Stanley are presenting and moderating a Sustainatopia food industry thought leadership panel on Transforming Local Food Systems. Sustainatopia panel colleagues include Ridge Shinn, Grazier LLC; Lauren Adba, founder of Branchfood and Louisa Burwood-Taylor from Agfunder. The event will be held in Boston from November 15–18.
We’re proud to be part of the new LOHAS Track (formerly LOHAS Industry Conference) at Sustainatopia. Our talk will focus on healthy natural shopper research insights and how brands meet local and consumer demand for transparency. Our new Market LOHAS Fall Report: What Healthy Shoppers Want to Know – Food Transparency from Organic to Non-GMO with special local insights.
Attending Sustainatopia Boston? Please connect with Market LOHAS.
Market LOHAS services connect YOUR health & natural and sustainable brand to consumers and organizations.